Let's talk
growth.
Tax, advisory, business valuation and exit planning for owners who are ready to know what they have built, and what it can become. Real CPAs. Real models. No theatrics.
What a first call sounds like
What kind of business are we valuing?
Pick your sector. We re-skin the benchmarks, vocabulary, sample report and data sources to match. A plumbing company and a dental practice get different multiples, different deal-killer screens, and different peer comparisons. That is the difference between a real CPA-grade valuation and a generic online calculator.
You already have a number in your head. Let's see what the market actually thinks.
The Strategic Snapshot is a strategic assessment, not a formal appraisal. That distinction works in your favor. A formal appraisal under SSVS No. 1 or USPAP costs $7,500 to $30,000 and exists to satisfy the IRS, a court, or an ESOP trustee. You are not the IRS. You are an owner who needs to measure where your business stands, understand what moves the number, and improve it on a runway you control. That is what this is built for.
Where your number probably sits versus where the market puts it.
Across revenue multiples in this sector, owners typically assume their business sits one to two turns above the market median. On a $5M EBITDA business, that's $6.5M of expected proceeds that never materialize. The Snapshot tells you exactly where you sit on this chart, in writing, signed by the firm.
Which kind of owner are you, really?
Most owner-readiness frameworks ask about financials. This one asks about you. Your answer determines which Snapshot use case fits, what to do with the number, and whether a 24-month plan even makes sense.
Anonymous. No email collected. Click each answer to advance.
The same dollar of revenue is worth very different dollars of enterprise value.
Most owners assume their revenue is fungible. It is not. Buyers price the same dollar very differently depending on how it arrives. Click each type below to see what one dollar of that revenue is worth, in enterprise value, on a typical lower-middle-market deal.
What this looks like: A maintenance plan, an SaaS subscription, a managed-services contract.
Why buyers pay this: A multi-year subscription, maintenance plan, or retainer that auto-renews. The market discounts uncertainty; this revenue reduces the risk of future cash flows from the buyer's perspective.
That is why a Strategic Snapshot does not just compute your revenue total. It maps the mix, and the mix is often the single largest source of valuation upside an owner is leaving on the table.
Three reasons owners call us. Pick the one that's actually you.
Start with a real number, not a curiosity gap.
Tell us about the business. We'll show our work.
Indicative preview. Your full Strategic Snapshot considers approximately forty more variables and is produced under the full KGOB methodology.
Multiples sourced from Q1 2026 GF Data, Pepperdine PCMS, and BVR DealStats. Updated quarterly.
Ten levers move every business value. Tap one.
Score range is illustrative · the full assessment scores your business against ~3,400 owner-operated peers
Indicative valuation. Not a formal appraisal under SSVS No. 1.
How close to sellable are you, really?
If you couldn't work for 90 days, what happens?
Four questions, four levers worth ~70% of your enterprise value.
The full Exit Readiness Index runs 32 questions across the ten levers. These four are the ones we've watched move LOIs by seven figures, more than once.
We name the inputs. We name the outputs. We name the line we will not cross.
Inputs
- ~12 normalized P&L line items, your last 36 months
- The Strategic 50Q: 50 value-driver questions across eight pillars
- The Exit 20Q: 20 deal-killer questions tuned to your sector
- The Freedom 23Q: 23 questions on what comes after the sale
- Your sector code and operating vocabulary
Outputs
- Indicative enterprise value range: low, median, top quartile
- Strategic Score, Exit Score, Freedom Score (each 0–100)
- Ten levers, ranked by impact on your valuation
- A 60-month projected value curve under three scenarios
- One round of written Q&A with Sara, signed and personal
The boundary
- Indicative valuation only
- Not a USPAP-compliant business appraisal under SSVS No. 1
- Not investment, legal, or tax advice
- For SBA loan, litigation, gift / estate, or ESOP work, engage a credentialed appraiser (ASA, ABV, CVA, CBA)
- KGOB does formal appraisals separately. Call (704) 599-3355.
We tell you the inputs we use, the outputs you get, and the line we will not cross. We do not show you the formula, because the formula is 38 years of CPA-firm pattern recognition, encoded into a model. The output is honest. The model is ours.
A complete report, signed by a CPA. Yours to keep.
Your business
- De-concentrate top customer below 25% of revenue
- Build a recurring-revenue service tier
- Hire a second-in-command before any LOI
Indicative valuation only. Not a USPAP-compliant business appraisal under SSVS No. 1. For SSVS-compliant valuation, gift / estate, ESOP, or litigation engagements, contact KGOB at (704) 599-3355.
Pages above are stylized previews. Actual Snapshot includes Sector Benchmarks, the 10-Lever Detail, the 60-Month Projection, and the Tax-Efficiency Review.
One report opens the door.
The rest unlocks when you're in.
Strategic Snapshot
A complete report on where your business stands, what it is worth, and the three moves worth making this year. Produced under the KGOB methodology developed by Sara F. Gonzalez, CPA.
- Valuation rangewith full, citable methodology
- 10-lever scorecardyour business vs. ~3,400 owner-operated peers
- Three priority movesranked by impact on enterprise value
- Tax-efficiency reviewfederal + NC, signed by a CPA
- One round of Q&Awritten, with Sara, within 3 business days
- 14-day refund policydelivery or accuracy defects, single channel
Delivered as a watermarked PDF. Pay once. Indicative valuation, not a USPAP appraisal under SSVS No. 1. 14-day refund for delivery or accuracy defects.
Growth Membership
Available by invitation after your Snapshot. The system that turns the report into a quarter-by-quarter operating rhythm: tools, journals, coaching, and expert Q&A.
- All KGOB tools, full versionsValuation Workbench, 32-question Exit Index, lever tracker
- The KGOB Journals archivefull library · new playbooks each month
- Coaching contentSara's quarterly letter · recorded sessions
- Expert Q&Awritten consultations with KGOB experts
- Quarterly Snapshot refreshwatch the numbers move as you make moves
- Cancel any timeno annual contract, no minimum
Custom scopes, sector deep-dives, and in-office consultations available to members on request as extras.
We do not run discovery calls. The Snapshot is the conversation. On paper, signed, in your inbox in seven business days.
What we'll refund. What we will not promise.
Fourteen days from delivery
- Technical defects. The PDF or dashboard could not be delivered or accessed and we could not cure within five business days.
- Computational errors. A material calculation is wrong and we could not cure within five business days.
- Duplicate charges. Always refunded in full.
- Unopened purchase in error. You bought it by mistake and never opened the PDF or logged into the dashboard.
The indicative line
- Disagreement with the valuation range, lever scoring, or recommendations.
- A different outcome than you were hoping for.
- Changes in your business after the intake you submitted.
- Outcomes from sharing or acting on the report.
The Strategic Snapshot is an indicative valuation. It is not a recommendation, an opinion of value, or a guarantee of any financial outcome. The price reflects the deliverable, not the answer it produces.
A single channel
- Reply to your delivery email with REFUND in the subject line.
- Tell us in one sentence which ground above applies.
- We respond within three business days.
- Approved refunds process within five business days.
Important. Customers who file a credit-card dispute or chargeback before contacting us through this channel forfeit eligibility under our refund policy. We will respond to the dispute with evidence of delivery, your acceptance record, and this policy.
Indicative valuation only. Not a USPAP-compliant business appraisal under AICPA SSVS No. 1. For formal appraisal, gift / estate, ESOP, or litigation work, engage a credentialed appraiser (ASA, ABV, CVA, CBA).
The honest answers, before you decide.
We sit with thousands of owners a year. Most of them are working through the same nine questions before they decide whether to order. We answer them here, in the same words we use in person, so you do not have to ask.
One signature on every engagement.
Sara leads KGOB CPAs & Advisors, a full-service practice founded in 1988 and headquartered in Charlotte, North Carolina. The firm has spent 38 years valuing every kind of owner-operated business a Main-Street CPA firm actually serves: trades, restaurants, healthcare practices, manufacturers, professional services, and technology.
Let's Talk Growth is the digital expression of that work, organized around three questions: what is the business worth today, how do you make it worth more, and how do you keep the gains when you sell. Every Strategic Snapshot is produced under the KGOB methodology Sara built.
What owners ask before they buy.
Field notes from the seat we sit in.
What is my business actually worth? An owner's primer on business valuation.
A CPA's plain-English guide to what your business is actually worth, the three approaches buyers use, and where most owners get it wrong.
Brief 02 · Core ValuationSDE vs EBITDA: which multiple actually applies to your business.
Brief 13 · Sector HubTrades and home services: HVAC, plumbing, electrical, roofing.
Thirty-seven briefs across valuation, exit planning, deal structures, and sector deep-dives. New playbooks each month, edited under Sara F. Gonzalez, CPA.
The Strategic Snapshot.
$995 · KGOB methodology · in your inbox in seven days.
No discovery call. No proposal cycle. No surprises in the invoice. Pay $995, answer a short intake, and we get to work. The Strategic Snapshot is an indicative valuation, not a formal appraisal under SSVS No. 1. 14-day refund for delivery or accuracy defects, single channel, terms apply.
- Complete report, your business
- Valuation range, methodology shown
- 10-lever scorecard vs. peers
- 3 priority moves, ranked
- Q&A with Sara, written
Secure checkout · 14-day refund policy · indicative valuation
Indicative valuation. Not a formal appraisal under AICPA SSVS No. 1.